Executive Technology Services, Inc.

• Why is SEO (search engine optimization) not enough?
• How to get visitors to go beyond your home page and remain on your site?
• How to keep your audience coming back for more?
• How to make sure your website has a “conversion ratio” (hits to leads) that keeps you smiling?

• Plan carefully — don’t rush into building your site. Strategize, analyze, and research your website project with the same effort that you would put into building your dream home.
• Don’t ignore your content — the copy on your website IS your voice.
• Utilize technology to assist in capturing your audience; but don’t let it “get in the way.”
• Build the website to captivate your end user instead of yourself. We can’t say this enough — know your target audience.

8 Easy Ways to Improve Stickiness

1. Don’t keep your audience waiting

The initial interaction with your website is critical to determining
whether the users will stay or go. In other words, one should
avoid using extensive loaders, intros, movies, music, or any
other aspect which will delay the loadtime of the site and
keep the user waiting. Remember, you have about 3 to 5
seconds to grab the users’ attention.

2. Don’t leave your audience stranded

The home page is the gateway to the rest of your website.
The most common mistake is to assume that your web audience understands your business offering completely and secondly, is familiar with how to navigate your site. It’s important to guide throughout your site and provide the user with a home page that gives them direction as where to go next to find their ideal solution offering.

3. Avoid clutter

Remember, less is more. A busy home page can overwhelm the user and leave them looking for a quick way out. It’s important to have no more than one animated item on your home page. Furthermore, the choice of buttons, menu systems, and overall page layout will ultimately decide the fate for your potential customer.

4. Provide your audience with the right content

In an attempt to achieve search engine optimization, many individuals are placing pages and pages of boring content on their home page. In many cases, the content can be overwhelming for a new user and a large turn-off. In today’s fast paced world, web users don’t want to read your entire company’s life history. It’s important to highlight key points through the use of bullet point or graphics and to write concise, well thought-out text.

5. Use technology to captivate your audience

In today’s world of Apple I-phones and instant data gratification, web users are looking for more than just basic graphics and text. Through the use of technology such as streaming video, flash animation, and online demonstration, you can sweep your web user off their feet and turn them into a potential customer.

6. Introduce a blog to your website

Besides the fact that blogs do wonders for your search engine optimization, a website blog is a great way for potential customers to interact with existing customers or even the company itself. Blogs also keep your users coming back to the site over and over again increasing the chance of turning a potential customer into your number one client.

7. Make it easy for your audience to contact you

In many cases, web users are in a rush and may not have time to go beyond your home page. Perhaps when they have time a later point, they may no longer be able to locate your site or remember the exact website address. Through the use of live chat, click to call, and online forms, you can ensure your users can quickly and easily reach out to your sales group. It’s important to have the right tools to ensure that you high conversion ratio of hits to leads.

8. Keep it fresh

One of the most important aspects of creating stickiness on your website is to constantly
re-invent yourself. This could be as minor as changing the main graphic on your
home page or integrating a new icon discussing a new service offering. It’s
important to keep your audience excited about what you do and how you do it.